bluevizia Advertising Manager bluevizia Advertising Manager showcases how to do a successful advertising campaign agency style
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bluevizia Advertising Manager Ranking & Summary

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bluevizia Advertising Manager Description

bluevizia Advertising Manager showcases how to do a successful advertising campaign agency style. Small businesses can now have advertising software that poses the right questions, proposes the best solutions and helps create an action plan - know-how, generally preserved for the "experts". This powerful application guides you step-by-step throughout the stages of advertising campaign planning, implementation, evaluation and control. It is meant for small and mid-sized businesses, willing to come up with their own advertising plan without hiring additional personnel or using agency services, and yet be as effective. Advertising Campaign Guide This integrated tool holds your hand through the steps of advertising campaign planning and implementation. The detailed topic-related instructions give you a clear idea of the information you should include in your plan. The situation analysis and derived action strategies come in quite handy too. The integrated modules include: ￭ Detailed instruction for each project ￭ SWOT Analysis ￭ Positionning charts Media Planning This section of the software supports you in selecting the appropriate advertising channel for your advertisement needs with detailed information about media characteristics. Control and Analysis This part of the advertising software automatically computes your monthly expenditure using the data you have entered in Media Planning. The supplied information about different media results and media target group coverage allows you to make a detailed preliminary analysis and comprehensive success tracking of the campaign. Furthermore, you can analyze the ROI and the effect of advertising on the profit. Assistance The extensive and well written Introduction gives you understandable background knowledge about advertising. Navigator An easy-to-follow Navigator facilitates your actions with its usability. Limitations: ￭ 20 day trial

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