Marketing Process Guide Teaches you how to use marketing techniques in order to increase business potential
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Marketing Process Guide Description

Teaches you how to use marketing techniques in order to increase business potential Marketing Process Guide is a complex application that can teach anyone how to leverage the power of marketing to drive growth for their business. From analyzing potential markets and consumer behavior to implementing international and SEO marketing campaigns, Marketing Process Guide clearly explains each concept in thorough detail. Integrating a full-text course book, interactive flashcards and comprehensive self-tests into a single app, Marketing Process creates a completely user-controlled learning solution.Chapters:· Introduction to Marketing.· Marketing Research.· The Consumer and the Market.· Marketing Costs Vs. Marketing Strategies.· The Consumer as a Variable.· Consumer Motivation.· Product as a Variable.· Product Planning.· Product Identification and Consumer Response.· Pricing and Pricing Theory.· Pricing Patterns and Objectives.· Pricing and Business Decisions.· Promotional Decisions and Demand Stimulation.· Advertising.· Personal Selling and Sales Promotion.· Sales Force Management.· Retailing.· Physical Distribution and Channel Selection: Part I.· Physical Distribution and Channel Selection: Part II.· The Channel Functions.· Marketing Services.· International Marketing.· Marketing Information Systems and Packages.· Internet Marketing.NOTE: Marketing Process Guide can only be purchased via the Mac App Store (the buy link redirects you to its App Store page). To purchase/download applications via the App Store an Apple account is required.

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