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ConverTastic - Research tool with the sole purpose of discovering how your customers find your website ConverTastic is a research tool with the sole purpose of discovering how your customers find your website. It uses only the normal data logged by your web server. While the program could be used, in a laborious fashion, to profile vistors to your website, it is not intended or designed for that purpose. It has no automated profiling feature.You should also remember that IP addresses may be legally classified as personal information. Policies are always changing in this area, but you should treat your customer's IP address as confidential just like their other personal infomation. Once you discover the log entries leading from a customer's purchase back to their arrival on your website, you should probably not store that trail with the customer's record in your company's customer database. Many people would consider that to be spying on them. Keep track of which site-links and advertising are generating your conversions, but do not keep track of what any one individual is doing.ConverTastic can be used completely free of charge for converting IP numbers in your server logs.

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